Step into the world of Little Rad Things as we decode the secrets that have propelled them to e-commerce greatness. This exclusive interview provides a glimpse into the strategies and insights that define Little Rad Things’s prominence in the ever-evolving digital marketplace.
1. Can you introduce yourself and littleradthings.com?
Hi! I am Maddy Fero, a mom of two boys who wanted to bring them up to be great humans. THE WORLD NEEDS LITTLE RAD THINGS. Our mission at the Little Rad Things is to inspire a limitless mindset, encourage bold personality, and teach the concept of doing little rad things for the people around you. We believe that clothing should be a form of expression and not just a necessity and that it should be functional for all of your daily rad-doings.
2. How was littleradthings.com born? How did you start?
The idea behind Little Rad Things was born when founder, Maddy Fero, struggled to find unique apparel for her oldest son Paxton. Maddy’s desire to dress Pax in unique apparel, paired with a passion for believing today’s children should be encouraged to do their best, sparked her desire to establish the Little Rad Things.
3. What makes littleradthings.com different? Can you explain your products with details?
At LRT we pride ourselves on making styles that are more than just apparel. Each design is carefully crafted with a deeper purpose and mission behind the garment. We want each of our designs to empower our children to be confident, stylish, and totally rad.
4. What reactions do you get from your clients? Do they love your products?
Our Little Rad Things community is the best there is. Usually, upon first purchase, they are surprised about our quality, as well as the fact that I, Maddy, take the time to write a thank you to every purchaser.
5. What are the advantages of littleradthings.com?
At Little Rad Things our website was built to be fully functional for our consumers, as well as aesthetically pleasing. I want LRT to be an experience, one that is rad and totally fun for you and your kids.
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