Elevate your knowledge of e-commerce success with an insider’s look into Anthropocene. Join us as we uncover the strategies and insights that have paved the way for Anthropocene to stand out in the dynamic landscape of online entrepreneurship.
1. Can you introduce yourself and Anthropocene?
My name is Peter Golotta and I am the founder of Golotta Bottling Co., an independent bottling company (IB), and Anthropocene Whisky. I am project manager for a South Australian commercial building company for my ‘day to day’ employment, a volunteer guide at my local zoological park, and an avid whisky enthusiast who enjoys monitoring barrel aging, tasting, and even the whisky blending process.
VI – Anthropocene Single Malt Whisky was the next step in sharing and supporting the Australian Whisky Industry, all the while doing my part in supporting animal conservation charities/organisations in need. Passionate about both animal conservation and whisky, I decided to combine the two and develop a whisky product that people can sip, share stories over and enjoy with family and friends. I have decided to donate part of the proceeds to various animal conservation charities. #whiskyforgood
2. How was Anthropocene born? How did you start?
I started my bottling company in September 2019 (first registered). However, my first releases were released at the end of September 2020. It has taken me some time and funds to get the bottles, labels, liquor licencing, company start up etc.
I started purchasing barrels of whisky from June 2017 with only 20L small casks to begin with from various distilleries across Australia. I then moved to 100L, 180L and 300L barrels to increase my inventory, all with various barrel types (Sherry, Port, Bourbon, Maple Bourbon, Muscat) and various distillery spirit…then I realised, I have a lot of whisky.
My wife, Zoe, is a graphic designer (Gorjo Designs – gorjodesigns.com) who put together our entire Shopify website, branding, logos, packaging and complete ‘touch and feel’ of the product. She was the drive and inspiration behind the branding, and without her my vision would not have come to fruition. She took care of the look of the branding, and I am the person behind the taste of the product.
3. What makes Anthropocene different? Can you explain your products with details?
During my personal whisky journey, I had noticed that Independent Bottlers (IB) were becoming increasingly popular and gaining a recognisable amount of respect within the Australian whisky industry. They offer a different take or expression on the spirit that is sourced from a distillery of their choosing, such as my releases. By barrelling and bottling to a different specification to that of the original distillery, IB’s complement the industry by providing a product to the market that people search for, all a while respecting the distillery and expanding the whisky industry.
With this thought and having a difference within the market place, I decided to create my very own independent whisky bottlings with a very special cause, Golotta Bottling Co (Anthropocene Whisky).
We are also different in that we donate part proceeds form the sale of the whisky to various animal charities. To date (as of January 2021) we have donated over $10,000.00 AUD:
– $4,000.00 AUD to The International Tiger Project.
– $4,000.00 AUD to Wildlife Alliance Cambodia.
– $2,000.00 AUD to the Bornean Sun Bear Conservation Centre.
– Ongoing monthly monetary sponsorship for Cinta, a Sumatran Tiger living in a protected habitat in Sumatra, Indonesia.
4. What reactions do you get from your clients? Do they love your products?
We have received great reviews so far on our products in terms of both taste of the whisky, and also the look and feel of the overall product. Reviews on our whisky have been completed by a handful of whisky enthusiasts from around Australia which have been rather exciting to read. Anthropocene Whisky is still in its infancy within the market and I hope to gain further recognition and widespread acknowledgement over time, increasing brand awareness and also the ability to contribute further donations to animal charities in need.
In my opinion, I believe the whisky is delicious, and I contribute this to having been mentored by some very talented distillery owners and friends who have helped with the final taste/finish of the whisky.
5. What are the advantages of Anthropocene?
Anthropocene’s point of difference is that it is a whisky with a social conscience. When you purchase Anthropocene whisky not only are you getting a high-quality product, you are also contributing to a greater cause.
This project is Zoe and I passion project, as we are in it for the support of the Australian whisky industry as well as our precious wildlife.
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