Beauty in the Brain Interview

Beauty in the Brain Interview

Elevate your knowledge of e-commerce success with an insider’s look into Beauty in the Brain. Join us as we uncover the strategies and insights that have paved the way for Beauty in the Brain to stand out in the dynamic landscape of online entrepreneurship. 

1. Can you introduce yourself and Beauty in the Brain?

I’m Sammy, the founder & CEO of BITB which was created in 2019 after finding myself on a brain tumour journey. I wanted a way of inspiring a positive mindset in others despite the challenges they face, as well as continuing to donate to Brainstrust because the incredible support and recources they gave to me.

2. How was Beauty in the Brain born? How did you start?

BITB initially stated as a blog to distract me whilst preparing for brain surgery and document a journey I hadn’t yet shared with anyone. I thought that whilst recovering from brain surgery it would be a nice hobby and way to share updates with others without having them consume my daily conversations. But whilst preparing for surgery, I inscribed my favourite mantra – something good is about to happen – onto a bangle as a subtle reminder to keep going, maintain a high energy state and trust that as long as I believed something good was on the way, I could get through the early difficult days. Knowing how powerful it was for me sparked the idea to share them with others and raise essential funds for Brainstrust in the process – it was at this point that BITB turned from more than just a recovery blog into the wearable daily reminders and positive stationery that it is today.

Beauty in the Brain Founder

3. What makes Beauty in the Brain different? Can you explain your products with details?

All products have been inspired and influenced by my brain tumour journey – and the daily challenges I know so many others can relate to. From the quote bangles that were inspired by the knowledge to do what you’re physically and mentally able to do, whilst seeking to find the lessons in every adversity, to the Harriet Unity necklaces inspired by the unbreakable bonds with people that really experienced this journey with me. I have ranges encouraging you to trust the path you’re on and also ranges that represent people with visible differences and the challenges faced every single day because of it. Through my products and blogs – which I’ve also recently turned into a ‘Best of the Blog’ print range – I’m on a mission to inspire and encourage that mindset shift, whilst proudly continuing to support others affected by a brain tumour with regular donations to Brainstrust.

4. What reactions do you get from your clients? Do they love your products?

The reviews I get from customers are honestly amazing and remind me why I started this BITB and this mission. Customers just really love the brand story, meaning behind each product and the cause I support and it’s been incredible taking them on this journey with me. I include a handwritten note with every order – something that began as a way to practice my writing and make it readable again following my cerebellum stroke – and I’m always told what a lovely, personal touch that is. It just really makes me smile to hear that they love an element that I included as a way of increasing my post-stroke physio and rehabilitation. Every single aspect has done that – from blogging for self-therapy and to improve cognitive abilities, walking to the post office to improve balance and distance and writing notes/labels to strengthen my shaky hand. It’s really makes me happy to know others love the products and meaning as much as I do.

5. What are the advantages of Beauty in the Brain?

Firstly, 10% of every order is donated to Brainstrust because of the incredible support they gave to me, and as a small charity with no government backing I know first-hand what a difference that money makes and what they’re able to do with it to support others affected by a brain tumour. Secondly, as well as truly gorgeous products (probably biased) I’m also just overcoming my own challenges and recovery journey, building relationships with people who have similar experiences and sharing blogs and resources that I know are really needed when you’re facing something challenging or unfamiliar. Whether or not people buy a physical product from me, what I really hope is that they still see BITB as a platform to inspire positivity despite whatever they’re going through and encourage mindset shifts that will really help them to feel more in control on their journey.



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