Discover the inner workings of BHappy Brand’s triumph as we bring you an exclusive interview. Gain a unique perspective on the secrets fueling their success and immerse yourself in the ever-changing realm of online entrepreneurship.
1. Can you introduce yourself and BHappy Brand?
I am Daria, the founder of BHappy Brand. BHappy Brand is a brand of colorful sustainable clothing and accessories for every day, mainly hoodies and sweatshirts at the moment. It’s a family business; my mother helps me a lot with the brand.
I like introducing BHappy Brand in the form of ABC. B – Bright: vivid colors and prints. R – Rich: a diverse range of unique prints and designs. A – Adaptable: versatile style that can complete any ways of self-expression. N — Natural: natural and certified organic materials. D – Dependable: premium quality that will delight you with colors for many years.
2. How was BHappy Brand born? How did you start?
It was the time when I left my stable office job. I was not sure what I was going to do next but I knew that I wanted to do something bigger and more meaningful for people and the world around. It was a difficult time for me, I was feeling lost and insecure.
On one of such colorless days, to cheer myself up, I went to my favorite small clothing store: even just walking through it, was always encouraging. That day there was a limited collection of T-shirts in which I found the T-shirt with the inscription “Don’t give up”.
When I came on it, I immediately realized that this was what I needed; the only thing I regretted was its grey color. I bought it anyway because I felt our strange connection. And yes, it did not solve all my issues in a flash, but it gave me a push, helped me to pull myself together, and to find the right way.
I still love it so much because it gave me the desire to do things in which everyone will find their own meaning, which will bring joy every day and will give a push in difficult times.
That’s how one simple grey T-shirt with a short black inscription became a catalyst for BHappy Brand.
3. What makes BHappy Brand different? Can you explain your products with details?
Our mission is to make the world happier. For that we developed and follow our 3 Happy P’s principle: Happy Person -> Happy People around -> Happy Planet.
Happy Person. We aim to make our customers feel good and happy when wearing our products, due to its color, comfort and premium quality.
Happy People. Our unique bright prints reflect timeless values, some designs are funny, others – more thoughtful, but they all relate to love, kindness, celebration, nature, freedom. And we believe that when seeing these prints on somebody else, other people will also catch this happy spirit.
Happy Planet. We take into account the impact on the environment at every stage of our business. We are working with sustainable materials of the highest quality. All our textile goods have at least 3 of the following certifications: GOTS, Oeko-Tex, Peta-Approved Vegan, Climate Neutral Label, Organic Cotton Standard. We stick to the “less is more” principle and we strive to create products that you will love and wear for years.
4. What reactions do you get from your clients? Do they love your products?
We regularly ask our customers’ thoughts about our products. That’s how we understand that we are going in the right direction. Very often they point out the high quality of our products, beautiful colors and the brightness of prints. Recently, we interviewed one of our returning clients (the interview is coming soon on our Instagram account @bhappy_brand) and she said “I just feel good in it, I feel happy”. For me that’s the highest praise.
5. What are the advantages of BHappy Brand?
We want our clothing and accessories to make you feel joy and to reflect your uniqueness. BHappy Brand’s main advantages are: a wide range of colors (around 20 shades at the moment), unique prints and sustainable premium materials. We are also working on a project that will allow us to create prints and designs together with you. I am so excited to tell you more details on our Instagram account soon. Stay tuned 😉
Links to our social accounts: Instagram
Visit our shop at: www.bhappybrand.com