Discover the inner workings of Giorgiann‘s triumph as we bring you an exclusive interview. Gain a unique perspective on the secrets fueling their success and immerse yourself in the ever-changing realm of online entrepreneurship.
1. Can you introduce yourself and Giorgiann?
My name is Georgia Anastasiou, I am 25 years old from Cyprus, I am a graduate of interior design, and I am the founder of giorgiann.com Giorgiann is a feminine clothing brand, which was launched in December 2020. With a mission to boost body confidence, its inspirations derive from celebrating every woman’s curves whilst embracing all body types.
2. How was Giorgiann born? How did you start?
I have always been passionate about fashion and styling from an early age, the people around me saw that in me too as I always created my own unique statement pieces and they’d constantly encourage me to start my own brand. Utilizing the skills and experience I have gained from working in the fashion industry for the last 3 years, I was able to finally make the dream a reality. Giorgiann was born to cater and celebrate all body shapes and sizes and offer a new experience to women when they rock a body fitting piece. A huge inspiration of mine are women with iconic killer curves from celebrities to my best friends!
The whole creative process took about 2 years. I designed and sampled the pieces and gathered feedback from people around me to get everything right prior to officially launching giorgiann.com. The main goal was to make sure that women of all shapes and sizes, would feel comfortable and confident in my clothes.
3. What makes Giorgiann different? Can you explain your products with details?
In the generation were fast fashion brands don’t let the seasonal trends last for long, Giorgiann is dedicated to bring permanent and timeless designs. During every design’s sampling, the fabrics play a huge factor in the entire process. It usually takes a couple of months to finalise the decision of each design’s fabric, since the ‘fit’ of an item is the most important detail of the brand.
Giorgiann wants every woman to feel empowered. For this reason it is offering high quality pieces at affordable prices.
4. What reactions do you get from your clients? Do they love your products?
“It fits like a glove” is the most common phrase we get! Curvy women usually mention how confident and empowered they feel wearing the pieces, which is one of the most important detail for us.
5. What are the advantages of Giorgiann?
You can add a bit of spice to any look by wearing a “giorgiann” piece. It’s guaranteed to elevate your whole look!
Leave a Reply