Step into the world of Inspired Product Development Group as we decode the secrets that have propelled them to e-commerce greatness. This exclusive interview provides a glimpse into the strategies and insights that define Inspired Product Development Group’s prominence in the ever-evolving digital marketplace.
1. Can you introduce yourself and Inspired Product Development Group?
My name is Shari Hammond and I’m a single mom, graphic designer by trade, product inventor and patent holder, and co-founder of INSP!RED Product Development Group (PDG).
My father, a retired IBM engineer, and I started the company in 2017 after developing the Cabinet Caddy.
I grew up working in my family’s businesses, so entrepreneurship is in my blood. I began my career helping my father develop and sell compact disc (CD) holders and I obtained my first patent at the age of 19.
Prior to starting INSP!RED PDG, I served as the creative director for my father’s former companies – Ronco, Perfect Petzzz, and Discgear.
2. How was Inspired Product Development Group born? How did you start?
I come from an engineering and entrepreneurial family. While my father was an IBM engineer, one of his hobbies was woodworking and he started making a variety of products that we sold in the local mall. After my father retired from IBM, he and I started to develop compact disc (CD) holders —Discgear. My father sold that company and started another one where he invented Perfect Petzzz, lifelike puppies and kittens that “breathe.” I wasn’t part of this invention, but I was working for that company doing graphic and packaging design, etc. My father retired again, to care for my mother, whose health was failing, and I started a freelance graphic design business.
One day, we both had the idea of going back to our roots and developing products again. So, at the end of 2017, we started developing the Cabinet Caddy and INSP!RED Products and Development Group was born.
3. What makes Inspired Product Development Group different? Can you explain your products with details?
Our mission is to create functional, yet stylish, products that will make life easier and our goal is develop at least one product a year.
Cabinet Caddy is perfect for organizing and storing spices, prescriptions, cosmetics, hardware, crafts and more. It keeps you organized, maximizes space and gives you instant access to whatever you need.
Go Hang It! is an all-in-1 system that makes picture hanging easy. You can hang and level pictures in minutes with ZERO measuring required.
4. What reactions do you get from your clients? Do they love your products?
With Go Hang It! we often hear, “It actually works! It’s cleverly designed. It’s genius. It’s a lifesaver.” People love how easy it is to use and how it makes the task of hanging pictures and artwork so simple. They also appreciate that their walls don’t end up with holes all over then.
Cabinet Caddy has a wow factor that catches people off guard. They love the pull and rotate feature – often showing off their newly organized spices, essential oils, or whatever they have put in their Cabinet Caddy. People often say, “I love the way it organizes my spices. It maximizes my space.” This is a product where people often buy several at a time in order to get everything they need organized.
5. What are the advantages of Inspired Product Development Group?
We find problems and solve them with the products we create. We don’t necessarily invent something new, we improve ideas and we make sure our products are superior to our competitors – by making sure all of our products have a wow factor and a large target market.
Cabinet Caddy and Go Hang It! are both available online at www.InspiredPDG.com