Elevate your knowledge of e-commerce success with an insider’s look into Kilali Cosmetics. Join us as we uncover the strategies and insights that have paved the way for Kilali Cosmetics to stand out in the dynamic landscape of online entrepreneurship.
1. Can you introduce yourself and Kilali Cosmetics?
My name is Tope Adubi-Ashcroft and I am the Founder of Kilali Cosmetics.
Kilali Cosmetics is a black-owned business that believes in bridging the gap in the beauty industry and sharing more about the beauty that lies within the continent of Africa. We do this through our makeup and skincare products.
Our skincare products are made up of ingredients grown on African soil and our cosmetics arm has 12 shades of 18-hour matte lip stains names according to African heroines, monuments, games. Our branding carries an ancient and long-lost writing tied to the Igbo land in Nigeria.
Our very essence is to enlighten people about the beauty that lies within the diverse 54 African countries while providing functional and effective cosmetics and skincare products.
2. How was Kilali Cosmetics born? How did you start?
Kilali Cosmetics was born out of the frustration of not finding a perfect nude matte lip stain shade. The available products were either ineffective as matte lip stains or just cost too much. At that point, for me, I knew I had to do something about it. 2 years later, I started Kilali Cosmetics and the journey has been extraordinary so far.
3. What makes Kilali Cosmetics different? Can you explain your products with details?
All our products are tied back to the continent of Africa. You do not get to see enough of this in the beauty industry. The media has played a role in creating a negative perception of the continent of Africa. There is so much beauty in Africa compared to what the media portrays.
Each of our 12 shades of 18-hour matte lip stains are tied back to different African countries. We have shade Nefertiti named after Queen Nefertiti of Egypt, Yaa Asantewaa named after the queen mother of Ghana, Ayo named after a Nigerian wooden game, Dahomey named after a part of Benin, The Nile named after the river and more. All the lip stain shades carry information on how to pronounce them and a brief background about the person/place it was named after.
For our skincare products, all the base ingredients are all-natural and grown on African soil. Our black soap facial cleanser helps boost natural glow, fights acne, and fades out dark spots. Our body butters share smells tied to different cities in Africa. Even our branding carries symbols from an ancient and long-lost writing tied to the Igbo land in Nigeria called “Nsibidi”. There’s so much to learn about the countries in Africa and we plan to share this one product at a time.
4. What reactions do you get from your clients? Do they love your products?
Our customers absolutely love our products. They are effective and functional. Our customers want results. They want to apply their make up and get on with other tasks through the day without having to worry if their lip stains are still on. They want to treat their skin using all-natural products with hopes to get positive results and this is what we provide. We have raving feedback from our customers which we share on our social media pages as we get them.
5. What are the advantages of Kilali Cosmetics?
Our lip stains have an array of amazing shades and are 18-hour wear lip stains. They won’t transfer while you have drinks or through the day. If you need them to come off, just add some oil.
Our black soap facial cleanser is made up of all-natural ingredients that help boost natural glow, fight acne and fade out dark spots. No harmful ingredients are added. As we say, you can pronounce all the ingredients in our products.
We believe in effective/functional beauty. People have things to do. Worrying about the effectiveness of the skincare/beauty products you purchased shouldn’t be added to the list
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