Discover the inner workings of Pixalot‘s triumph as we bring you an exclusive interview. Gain a unique perspective on the secrets fueling their success and immerse yourself in the ever-changing realm of online entrepreneurship.
1. Can you introduce yourself and Pixalot?
Pixalot is an online wall art store which offers a large selection of beautiful photography and art in a range of sizes and frames to suit the customers needs. Customers can browse by category (animals, abstract, cities, people etc) or by room colour. I am Tim Culley, the founder. I spent most of my career prior to Pixalot working in global ad agencies BBDO and TBWA on a number of household brands. This taught me not only about marketing a product & brand effectively, but also about consumer behaviour and trends. I have tried to use this experience to create success for Pixalot.
2. How was Pixalot born? How did you start?
I started Pixalot in February 2020 as the pandemic forced us all to work from home. It gave me time to invest in sourcing stunning imagery and art from around the world, and the initial build of the website which was very time consuming considering each product has 20 variants! I launched with about 100 images, and today we have close to 1000.
3. What makes Pixalot different? Can you explain your products with details?
Unlike a lot of retailers which offer wall art in specific sizes or frames, at Pixalot the customer first selects the image they love, and from there they can select it in any of 8 sizes, in 3 frame colours, or on canvas. Each variant is displayed on the product page to give them a good idea how it will look in their home. Also unlike most wall art retailers, we sell and ship sizes as big as 3 meters in length, right to the customers door. We also print and frame customer’s own images, and offer a free personalised image search service – we’ll find almost anything a customer can imagine!
4. What reactions do you get from your clients? Do they love your products?
The response has been wonderful! The simplicity and ease of the website user experience has been most popular. But the quality of the product, each of which we make by hand, and our pricing has also been really well received.