RAAQUU Interview

Navigate the waves of e-commerce brilliance with RAAQUU. In this interview, gain valuable insights into the journey that has propelled RAAQUU to the forefront of the online business world, uncovering the strategies that set them apart in the ever-evolving e-commerce landscape.

1. Can you introduce yourself and RAAQUU?

RAAQUU is a ceramic art brand from Malaysia which aims to increase awareness on raku fired pottery globally. Combining the physical world and the digital world, RAAQUU has a truly unique proposition and has reached ceramic enthusiasts in more than 30 countries.

2. How was RAAQUU born? How did you start?

Almost 15 years ago, Adil was enamored with Raku pottery while undergoing a ceramics training program in Japan. He made a daring step to hone his expertise in all things Raku and the result of that decision led to the birth of RAAQUU. RAAQUU products are divided into 3 main categories : a)RAAQUU basics – a perfect unique gift that serves as an entry point into the world of Raku. b)RAAQUU Art Series – our flagship vases that come with individual serial number. c)RAAQUU Signature Series – Ceramic Sculptures that are truly one of a kind. Each Art and Signature series piece is also captured as an NFT to digitally embed each piece as a unique creation.

3. What makes RAAQUU different? Can you explain your products with details?

Raku ceramics are special because of the unpredictability of the raku firing technique. Raku firing is done in an extremely hot kiln and then removed while the ceramic piece is still red-hot or molten. Immediately after coming out of the kiln, the ceramic piece is then placed in a reduction chamber – usually a simple metal bin or container – filled with sawdust or paper. The extreme heat from the ceramic piece then ignites the combustible material in the reduction chamber, which is then sealed for a while. What happens inside the reduction chamber next is the key to the unique and unpredictable colors and patterns of each raku ceramic piece. Adil’s Raku pieces comes in 5 different types of finishes: full-copper matte, half-copper matte, smoked (or ‘naked’), carbon half-copper Matte, and obvara (a slightly varied technique of firing).

4. What reactions do you get from your clients? Do they love your products?

Because every RAAQUU piece is unique our customers around the world truly love receiving their pieces. Every piece becomes personal and part of their life story. We have received overwhelming support and a wonderful response from the online community.

5. What are the advantages of RAAQUU?

Adil is a master craftsman in Raku firing. His technique and ability creates astounding pieces that inspire joy and allow everyone to enjoy ceramic art. Through our site at raaquu.com, we are able to leverage on the digital realm to reach the world.



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