Navigate the waves of e-commerce brilliance with Reneia. In this interview, gain valuable insights into the journey that has propelled Reneia to the forefront of the online business world, uncovering the strategies that set them apart in the ever-evolving e-commerce landscape.
1. Can you introduce yourself and reneia.com?
We’re Marina and Ananya, co-founders of Reneia. Reneia is a Singapore-based beauty brand that believes in aging gracefully. We launched Reneia in October 2021, and we couldn’t be more excited to share our brand with the world. Marina has a background in skincare formulation and she’s the formulator for all of Reneia’s products. Ananya has a background in policy and advertising and she takes care of everything else alongside Marina. We also have our Chief Motivation Officer Hachi, our foster dog for us to de-stress when it gets overwhelming!
2. How was reneia.com born? How did you start?
Reneia was born when the both of us realised that there were no products in the market that were affordable and gentle on the skin especially for anti-aging. We named Reneia after a Greek island called Reneia (which is off the coast of Mykonos) which symbolises rebirth and rejuvenation. Fitting, because Marina is from Greece as well! After a lot of testing and trying prototypes on ourselves, we’ve put out products that we are proud of!
3. What makes reneia.com different? Can you explain your products with details?
Reneia’s products are fresh, organic, batch-made and handmade. Our motto is that aging is a beautiful process, and wrinkles and lines are absolutely natural. We’re here to make the process better, by ensuring that your skin is healthy and that you feel that you’re aging beautifully. Our products are formulated for all skin tones, types and genders. We formulate products for each order as it comes in to ensure the freshness of the product. We currently have 3 serums, 2 toners and a mask that doubles up as a cleanser, along with travel-sized products for consumers to try before committing to a full-sized one.
4. What reactions do you get from your clients? Do they love your products?
Our clients love them! They send us photos and write us wonderful messages on how they’ve seen an improvement in their acne scarring, pigmentation, sun damage, fine lines and even adult acne although we don’t promote that. We use our own products on a daily basis as well, and we’ve seen a difference. A memorable client had a dog bite her face, and she ordered some products from us to help with the healing. She messaged us saying that she’s seen a tremendous improvement in her scar reduction. Testimonials like these are what keeps a small brand like us going.
5. What are the advantages of reneia.com?
We always have offers and promotions running, as well as instalment based payments. Not just that, we personally answer any questions and feedback that we get both online and offline. Customer satisfaction is a key point for us, and we work hard to ensure that you get the best out of your products. We ship worldwide too!