Saad Virani Interview

Discover the inner workings of Saad Virani‘s triumph as we bring you an exclusive interview. Gain a unique perspective on the secrets fueling their success and immerse yourself in the ever-changing realm of online entrepreneurship. 

1. Can you introduce yourself and Saad Virani?

My name is Emma Lee Virani and I am the owner of Saad Virani. Saad Virani is an online self care boutique. My goal is to provide products (and eventually services) that help people to invest in themselves and their overall self care.

Saad Virani Founder

2. How was Saad Virani born? How did you start?

My business was named after my grandfather. He was a man filled of love and showered others with his love. To learn that I am so much like him touched me very deeply. When he passed, it was truly devastating but I felt the best way to honor him and carry on his energy was to create something he and my family can be proud of. My father didn’t have any sons of his own so I knew it was important to carry on their legacy. Saad Virani started with fashion designs that I absolutely loved and grew into something that truly fits who I am and who I strive to be. Witnessing so many people around me, as well as myself, struggle with self-love, self-care and self-maintenance truly bothered me. It started with a few products that I have created and curated myself, and now my line of products are growing weekly. I am passionate with everything that I create and truly am thankful to provide my customers with products they can trust. (They are organic, vegan and cruelty free!)

3. What makes Saad Virani different? Can you explain your products with details?

It’s a family owned business that creates and curates products to support its customers needs. Products like my face & body moisturizer focuses on toning, moisturizing, and healing the skin with 100% cold-pressed oils that are blended and whipped with ivory shea butter. This allows the product to literally melt in your hands so you don’t have to use as much product. Which means its a great bang for your buck! I also have two infused oils that help with common skin challenges. Rose oil moisturizes and provides the skin with an amazing glow. The lemon coconut oil helps to brighten skin and assists with dark spots.
My newest products are my bath bags- Self-Care Bath Bags and Self-Maintenance Bath Bags. The Self-Care Bath Bags are filled with flowers (lavender buds, chamomile flowers, calendula flowers, rose petals) that will help your body to relax and loosen up. When I personally first tried it, it put me straight to sleep. Coming from a person who doesn’t sleep until 2:00am and wakes back up around 8:30am- I fell asleep peacefully by 11:00pm. I created the self-maintenance bath bags to help loosen sore muscles. Thinking of the people who work out and play sports, I felt it was important to have something that they would be able help them function.

4. What reactions do you get from your clients? Do they love your products?

My clients love my products and most are repeat orders. They especially love the sleek design.

5. What are the advantages of Saad Virani?

Being able to support an upcoming brand that is here to encourage, uplift, help you invest in yourself with healthy, organic, products. We have a lot of things coming up to better support our customers and help them become their best selves.



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