Join us in an exclusive interview with Shibusa, where the keys to their success are unveiled. Delve into the nuances of the online entrepreneurial world and explore the journey that positions Shibusa at the forefront of e-commerce innovation.
1. Can you introduce yourself and Shibusa?
Shibusa is a brand that makes high quality basic t-shirts from Supima cotton—the best cotton in the world. I’m Rishit, its founder, and although I’m really a finance guy, I’m passionate about design and making things.
2. How was Shibusa born? How did you start?
I personally love basic clothing and, except for special occasions, that’s pretty much all I wear. But I’ve always found it difficult to find good quality basics, so I thought I’d start something myself. I started with t-shirts because I love t-shirts and because they are (comparatively) easier to do.
3. What makes Shibusa different? Can you explain your products with details?
So our t-shirts are made from a cotton called Supima, which is grown in California and is considered to be the best cotton in the world. T-shirts made from this cotton are extremely soft and smooth and are unlike any other t-shirts you’ve ever worn. We also use the highest quality dyes in the world that won’t fade no matter how many times you wash the t-shirts. Besides these, we do a lot of other things as well like using special finishes on the fabric to make it even more soft and smooth, stitching the t-shirts with very high quality threads, and paying a lot of attention to the fit of the t-shirts. So when you buy a t-shirt from us, you’re buying a really, really good quality product.
4. What reactions do you get from your clients? Do they love your products?
Our customers absolutely LOVE our t-shirts! Our order return rate is less than 5%, which is unheard of in ecommerce and especially in the apparel industry. They love the feel and the softness of the t-shirts, the unique colours that we have, our aesthetic and thoughtful packaging, and also the website design, ordering process, and the overall buying experience of the brand. You can actually check out the customer reviews on our website, all of them are 100% genuine.
5. What are the advantages of Shibusa?
We offer a very high quality t-shirt in some truly fantastic colour options and at a price that is sensible. We’ve also worked very hard on our website and packaging design so that our customers have an absolutely incredible shopping experience with us.