Elevate your knowledge of e-commerce success with an insider’s look into Stoned Skateboarding. Join us as we uncover the strategies and insights that have paved the way for Stoned Skateboarding to stand out in the dynamic landscape of online entrepreneurship.
1. Can you introduce yourself and Stoned Skateboarding?
My name is Davy Roelandt, Im 39 years old and I have been skating my whole life. Im happily married and I have 2 beautiful kids!
Stoned Skateboarding is a Belgian skateboard brand, by skaters for skaters ! #skaterowned
2. How was Stoned Skateboarding born? How did you start?
I started Stoned Skateboarding 4/20/2017, that’s right 4/20! The perfect date to launch the brand 🙂
The idea came up when I was 35 years old. I have been skating since I was around 12 years old. When getting older and having 2 beautiful kids, I felt it was hard to keep up with skateboarding, less time and more injuries. I really wanted to stay connected to the scene.. so I decided to start my own skateboard brand. I’ve also been an MC for over 20 years and rapped a lot about the cannabis culture.
This was the perfect way to merge those 2 together. Stoned Skateboarding was born!
The brand started out really small, I ordered 2 designs 30 boards each. Putting a small team together was the next thing I did.. I actually couldn’t afford it, but that was the only way to do it the right. Times were hard but eventually a few skate shops ordered some boards and started selling the brand. I was really stoked and never stopped the hustle.
I always liked brands that bring out different drops a year, that’s the reason why I’m dropping new designs every 3/4 months. I feel it’s a fun way to keep my customers excited for what’s coming up next.
I specialize in hardware (skateboards) but every now and then I drop some apparel. It’s dope to see my riders ride in some stoned clothing 🙂
3. What makes Stoned Skateboarding different? Can you explain your products with details?
The boards I sell are always fun, lot’s of colors and happy vibes! I remember being a kid and stepping in my first Skateshop, it was like a candy store for me! I want people to experience that vibe when they check out my boards. I also drop teamboards specially made for the team. I dream about getting recognition from skaters all around the world. The more the brand grows, the more skaters I can support and sponsor. I do it for the culture , I want to give back to the thing that made me who I am today! Skateboarding saved my life, the only place where I felt home as a little kiddo 🙂
Seeing my riders skate my boards just gives me the best feeling, when they drop a part I’m proud! I love every skater in my team, it’s all about them and that’s where I get my energy from 🙂
Our skateboards are 100% maple wood for the best quality and pop!
The prints are digitally printed on heat transfer sheets, they get pressed with a heat transfer machine on the boards.
We also have a topprint on all our boards , which has become a standard/recognition for the brand.
4. What reactions do you get from your clients? Do they love your products?
I have been running the brand for 4 years now, I gained over 15000 followers on instagram.
The customers are stoked, they appreciate the extra love I put into the brand!
I give free stickers & griptape with every order, I also repost customers pics (when they tag me) in my stories!
I also try to communicate as much as I can with my customers, I answer dm’s and help the scene everywhere I can help.
5. What are the advantages of Stoned Skateboarding?
Everything goes back to the skaters, the more the brand grows.. the more skaters I can help and sponsor!
Stonedskateboarding is for the skaters
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