Embark on a journey into the heart of e-commerce brilliance with The Little Blanket. In this exclusive interview, discover the secrets behind the brand’s success and gain insight into the dynamic world of online entrepreneurship. Join us for a quick dive into the unparalleled journey that fuels The Little Blanket’s prominence in the ever-evolving e-commerce landscape.
1. Can you introduce yourself and The Little Blanket Shop?
We are a husband and wife team; Gaurav and Anamika Adwaney who work part time as a hospital doctor and pilot. The rest of our time goes into our passion The Little Blanket Shop. Our company specialising in weighted blankets for children launched last year.
A weighted blanket is just that, a blanket that is filled with tiny pockets of micro-beads. Each blanket should be around 10% of your child’s body weight. The deep pressure of each blanket creates a sense of being swaddled or hugged. This sensation will cause your child’s brain to release the ‘happy’ hormone serotonin which contributes to well-being and happiness. Most importantly, serotonin also aids sleeping. We offer three designs available in three weights – 1.5kg, 2 kgs, 3kg). There are also matching pillowcases and a personalisation service.
2. How was The Little Blanket Shop born? How did you start?
As parents of three children we have been in our customers shoes. We tried many products to help our son sleep and when we stumbled across a weighted blanket we realised what a great product they are. However, at that time they were not easy to buy in the uk for a reasonable price. We often discussed ways our weighted blanket could be better until we finally decided to take the plunge and actually design our own. We used our savings to design and purchase 540 blankets with matching pillowcases, we did all of our branding and the website ourselves. The Little Blanket Shop has been trading for 3 months and we have sold almost half of our stock already. We are now re-investing to expand our product range and restock our popular products.
It’s been an incredible experience and we are learning so much everyday.
3. What makes The Little Blanket Shop different? Can you explain your products with details?
We care about our customers. Promoting rest and well-being is really important to us as well as impeccable customer service.
Our unique selling points are matching pillowcases, contemporary designs and a personalisation service.We know parents are busy, so we have designed our blankets to be machine washable and easy to use. We are the only weighted blanket company that offer a 1.5kg blanket which is perfect for parents of lighter children.
Each blanket we offer comes with;
a weighted inner (like a duvet)
removable cover with a 100% pure cotton side and a recycled plush reverse
100% cotton travel pouch so you can take it on holidays/overnight stays
Beautiful gift box which we would love to be reused or recycled.
You can purchase one of 3 designs; a grey cloud, blue sailor and pink rainbow design. We offer each of these blankets in three different weights; 1.5kg, 2kg & 3kg.
4. What reactions do you get from your clients? Do they love your products?
We are such a young company but we have been overwhelmed by the number of great reviews and mentions on social media. We have a 5 star rating on google, 4.5 on Trustpilot and a growing Instagram account. Most recently we have been featured on one of the most popular daytime TV shows in the UK called This Morning. We really want to give parents like us the opportunity to have a good quality product that the whole family will love for an affordable price.
5. What are the advantages of The Little Blanket Shop?
We are a brand for parents designed by parents. We have thought of everything from hypoallergenic materials, sustainable packaging, travel pouches for your blanket and quality materials. We also know that parents want to buy products for their children that will also look nice in the home. We focused on beautiful and unique designs with matching pillowcases, which currently no weighted blanket brand offer. We also offer personalisation on all of our products to make them even more special. We know a weighted blanket is an investment so we want to make the experience of purchasing one special.