Join us in an exclusive interview with Wild Life, where the keys to their success are unveiled. Delve into the nuances of the online entrepreneurial world and explore the journey that positions Wild Life at the forefront of e-commerce innovation.
1. Can you introduce yourself and Wild Life?
Hi! I’m Jenelle, one of the co-founders of Wild Life Outdoor Adventures. Whether it was playing with “Army Ants” in the front yard bushes, building snow forts, or catching minnows – my experiences in the outdoors are a huge part of the person I’ve become. The outdoors made me strong, curious, and confident. It inspired me to explore Canada, from the West Coast Trail to the East Coast Trail. My childhood outdoor pursuits inspired me to explore over 30 different countries, live abroad, and experience the natural world not only in my own backyard, but all around the globe. Today as a Mom, the greatest joy in my life is watching my daughter grow through her own outdoor experiences.
2. How was Wild Life born? How did you start?
Spending time outdoors was a huge outlet growing up. It allowed me to feel independent, strong, and curious. As I grew up, time outdoors was a huge outlet for managing stress and taking care of my mental health. Parents are contantly struggling with balancing screen time. “Children 5 to 17 are exposed to an average of three hours of screen time per day, but only 9% get a recommended 60 minutes of physical activity a day” (Stats Canada 2016, 2017). The Wild | Life kit is a tool for parents to inspire their kids to explore the outdoors. Think of us as the Yoda to your Luke Skywalker – and you’re on a mission to restore balance between the digital and analog world. We’re a monthly guide to help you get there.
The Wild | Life was created to make outdoor play fun, easy, and adventurous. We believe everyone should have the skills and confidence to explore the outdoors.The Wild | Life Outdoor Adventures was founded by Jenelle, Jeremy and Heather. They lived the wild life as kids and are on a mission to help kids get the same opportunities to be curious, to be brave, and to be wild. Because hey, isn’t that what being a kid is all about?
3. What makes Wild Life different? Can you explain your products with details?
We have created adventure kits, and we deliver them right to your door.
Each of our 12 kits come with quality custom gear, 3 unique activity cards built to align with school curriculum with over 10 hours of skills-building activities, games, nature-inspired crafts and a pin to collect and celebrate each new adventure.
Everything kids need to develop essential life skills like resilience, creativity, and leadership.
4. What reactions do you get from your clients? Do they love your products?
In one short year, we have shipped out over 3000 kit – and we are ready for continued growth. Our customers LOVE our products and we LOVE our customers.
“Both my daughter and I LOVED our kit!! The quality of the items was so impressive and now my girl wants to bring her backpack and journal on all of our outings. Highly recommend!!” -Justine
“The girls and I really enjoyed our box! The kit provides quality long-lasting gear with some great ideas to encourage them to explore the outdoors. We have had so much fun as a family and would recommend this to others!” – Mecoh
“Love the high quality gear and well-designed pack-tivity cards! Two kids age 4 and 8 are both obsessed with the field journal and packs especially, and loved the craft. Hours of entertainment!!! They’re already excited about the next month’s goodies!” – Ashley
“We have been getting the Wild Life boxes for 5 months now and my kids love it! They come with quality gear, great information cards and activities to do that go along with the theme of the box. This is a must have for outdoorsy adventures kids!” – Melissa
5. What are the advantages of Wild Life?
Our kits are ideal for the backyard or backcountry. The activities are built on the pillars of leadership, resilience, and creativity. We refer to our activity cards as “incidentally educational” which means we strive to make them fun and interesting first and foremost, and then we work to align certain activities directly to curriculum outcomes for grades 3-6 in areas like Science, Art, Physical Education, Health & Life Skills. I know a lot of parents who are feeling overwhelmed with programming their kids time, and this is something that they can do and have fun while reinforcing some of the things they’re learning in school.
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