Woman on the Move Interview

Woman on the Move Interview

Navigate the waves of e-commerce brilliance with Woman on the Move. In this interview, gain valuable insights into the journey that has propelled Woman on the Move to the forefront of the online business world, uncovering the strategies that set them apart in the ever-evolving e-commerce landscape.

1. Can you introduce yourself and Woman on the Move?

Myself (Keri) and my business partner (Collette) are both busy, working moms, living in Hout Bay, Cape Town. Together we came up with Woman on the Move – a proudly South African Fashion/Tech accessory brand.
Our brand philosophy is to provide sophisticated, fashionable accessories and practical solutions for your smartphone, that allow you to keep your phone close and your hands free! Our products are designed to keep you fashionable and on the move.

2. How was Woman on the Move born? How did you start?

We had seen the phone necklace concept internationally, but could not find ones of high quality in South Africa.
We were drawn to the idea of not needing to carry a bag or worry about holding our phones when our hands are so full already! We decided to bring the concept right to us, by starting Woman on the Move mid 2020.

3. What makes Woman on the Move different? Can you explain your products with details?

Our phone necklaces are functional and of high quality, with attention to detail.
The phone cases are transparent, break-proof and have shock-absorbant corners. They are made from scratch-resistant silicone, are soft-textured and provide good protection for your smartphone.
The cord necklace is made from Braided PPM cord – PPM is made from polypropylene multifilament fibre and is lightweight, smooth to the touch and very strong.
The metal fittings are made from zinc alloy – the fittings are electroplated to create our four different colourways (silver, gun metal, gold and rose gold) and have our logo engraved.

4. What reactions do you get from your clients? Do they love your products?

Our clients have absolutely loved their purchases and many have recommended us to their friends and family. They have all been very happy with our colour combos and have given us wonderful feedback.
Our clients have noticed our attention to detail and have really appreciated it – from our engraved metal fittings to our modern & aesthetic social media layouts [website: www.womanonthemove.co.za // instagram/ facebook].

5. What are the advantages of Woman on the Move?

With a Woman on the Move phone necklace you are able to keep your phone safe and hands free.
Snap photos, take quick notes or answer calls easily – no more dropping your phone, or fumbling & digging through a handbag to find it!



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